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Has Mobile eCommerce Exploded the Retail Store Sales?

It has been obvious and proved through several studies in past several years that mobile usage and mobile commerce has transformed engagement between brands and consumers which has directly affected the Retail Store sales. Especially during the holidays this has increased by many folds atleast to 6 folds in recent trends. Shoppers spend quality time with their mobile devices when shopping during the holidays. About half of internet users shop on mobile and almost nine in 10 Japanese internet users shop using their mobile phones.

m-commerce app

In recent surveys, it has been found that Four out of five mobile phone owners prefer to be able to read more about products on their mobile devices while shopping in stores. This states that retail store owners should engage with their customers through new advanced mobile technology.

Keyideas, helps business owners to create their online business presence and connect with their customers through e-Commerce website and mobile commerce applications that boosts online shopping experience for their consumers. Business owners need to provide seamless cross-channel experience across devices.

mobile commerce

In further continuation to support why businesses need website that works on both desktop and all mobile devices where Keyideas can play a crucial role to help your business.

  • 80% of Smartphone owners want mobile-optimized product information while they are in-store.

  • 57% of Smartphone users visit the company’s site or app while in-store.

  • 33% of shoppers search for an online coupon on their mobile phone.

  • 66% of shoppers who used mobile phone to make purchase decisions prefer mobile app with in-store navigation feature.

  • 73% of shoppers find waiting in the checkout queue their least favorite aspect of in-store shopping.

  • By 2017 half of all in-store transactions will be completed via mobile point of sale or a self-checkout feature.

  • 44% of US consumers prefer ordering online and picking up items in-store.

  • The number of US mobile coupon users is estimated to reach 53.2 Million in 2014.

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