Barkev’s -

Jewelry Website Redesigning Project – Los Angeles

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Best Jewelry Ecommerce Website Development

Barkevs is an emerging jewelry brand in Los Angeles, California. They hold their specialty in beautiful engagement rings and wedding rings. Also the lab-grown diamonds, and other jewels. Barkevs were aware of the importance of digital presence. So when they reached Keyideas they were already operating an ecommerce site for jewellery. But, the results were not up to their expectations. It needed to be recreated with our Best Jewelry Ecommerce Website Develpoment.

To work around the issues they decided to redesign their current website. They reached us with their idea for a jewelry website redesigning. There were some crisp and clear requirements of our client. They asked for a jewelry website service that can migrate their web content from Magento 1 to Laravel. Preferably in the Bagisto framework. Also, they wanted an engaging and best jewelry ecommerce website. So that, the customers would get a perfect idea about their designs and quality. That too in an accessible and secure way.

As per the directions, Keyideas developed a lab-grown ecommerce website using Bagisto – a Laravel-based framework. Plus, MySQL and the UI framework using Vue.js and UX wireframes using Figma. Furthermore, our jewelry website redesigning created the website with amazing image retouching feature. All such efforts pays-off well in the form of increased conversions and user engagements. Keyideas is always ready to give their best to every project. Thus, after designing many websites and handling so many diamond jewelry projects over 15 years, we are all set to start with your dream project.

jewelry e-commerce website of barkev
user-flow for ecommerce site for jewellery

Our Analysis For Best Jewelry Ecommerce Website Development

Before beginning to design a website it’s crucial to understand the product. As it helps solve dilemmas and new product possibilities.

The ultimate qualifiers in the field of web design are the end users. Thus, it is important to decode every aspect that may affect their overall experience. About 75% of online customers abandon their cart because of bad UX/UI. Thus, before moving forward with our jewelry website redesigning, we work around understanding the target audience. A careful user analysis helps to learn about the user and their online search behavior, goals, motives, demands, and weak points. Understanding the user is a step that comes before UX/UI Design because without it, the work is based on assumptions that in real life do not give results.

As we say clients’ success is our motto, and it’s reflected in our research process and development.

A good UX/UI can increase conversions by 200%. Thus, we take it very seriously. Now that we understand the user, its time to put our self in their shoes and understand the path and process they follow until they get what they want. Subsequently, the goal of mapping the customer journey is to remove obstacles and make the process efficient and intuitive. However, the more seamless customer journeys are, the better the customer experience will be. In conclusion, it’s all about mapping out the best path for the average customer.

Competitor analysis work great when understanding a brand, they also highlight where the brand actually fits with its competitors. On the other hand, we compared Barkevs with a range of brands like James Allen, Brilliant Earth, Blue Nile, Miadonna, Tiffany & Co, etc. As a result, Barkevs stood some where between James Allen and Brilliant Earth, who are online retailers that also offer customized rings.

One of the most important feature for any jewelry ecommerce is allowing user to create their ring using best Build Your Engagement Ring, and Diamond Filter feature. Such interactive features increase user engagement by 75%. We provide a step-by-step process for BYOR which is user friendly. Keeping all instructions and details on the point so that nothing becomes overwhelming. This fuels up their motivation to create something unique for their loved ones.

User Persona #1

barkev-user-persona of jewelry e-commerce website
Starry-eyed Samuel

Age: 31 Gender: Male Occupation: Software Engineer

Samuel is confident, passionate, and romantic. He wants to create a ring as beautiful as his love story but his main difficulty is his lack of understanding in diamond jewelry. So he wants to get educated in the process of purchasing his perfect engagement ring. He also finds the process of ‘build your own engagement ring’ long and overwhelming.

User Persona #2

barkaves-user-persona-2 of jewelry e-commerce website
Perfectionist Pam

Age: 29 Gender: Female Occupation: Data Consultant

Pam is excited, happy, and at the same time nervous about getting married to her long term boyfriend. She has been planning her dream wedding for a long time which makes her nervous sometimes. Therefore, she looks for a narrative and experience as a part of the ring. So, that she could talk about it with her friends & family.

user-stories of jewelry e-commerce website
competitive-analysis of jewelry e-commerce website
build-your-own-ring from jewelry e-commerce website

Keyideas Jewelry Website Redesigning Capabilities

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old new version

Jewelry Website Services- Heartwarming Visuals

Next, comes the visuals. On an average a customer spends 6 seconds looking at the main images. Our jewelry website design company, shows their best creations in the best possible way. Thus, during jewelry website redesigning, we focus on image retouching and optimization. This reflects the jewelry designs in a beautiful way, covering different reflecting angles and shorts of the jewel. This also enhances the user experience and helps them to pick the right piece for them. Also, we focus on designing responsive screens for cell phones, laptops, and other screens to ensure that the best jewelry ecommerce website is all device-friendly.

strenthen-trust in jewelry e-commerce website
mobile-views of jewelry e-commerce website

Jewelry Ecommerce Website Solution- Educating The Customer

Basic education about a piece of jewel or an engagement ring is necessary while purchasing. As this is a general industry practice, though, most of the websites have it as a separate section, sometimes hidden away in the footer. We give jewelry education directly to the customers on the design page while we have their attention.

Synopsis- Jewelry Web Redesigning Project

During the compilation of all the mentioned changes in our client’s jewelry website we faced many challenges, but ultimately our team of experts successfully pulled it off.

Other than these changes, to make the website highly functional, we added a couple of more features including – the latest and most popular BYOR ‘Build Your Own Ring’ feature, Diamond filters, and Marketplace Integrations.

Our overall experience boils down to our customer’s improved satisfaction. Our best jewelry ecommerce website redesigning team enjoyed the challenge of developing a meaningful online jewelry ecommerce website. We acquired more knowledge about what converts visitors into potential customers. Also, what it takes to bring the peculiar in-store experience into the online website. Check our blog on LinkedIn Why you need a jewelry website? for more insights.

— Why Hire Us?
One Place, notall over the place.

Our team studies conversion paths, search factors, messaging, and performance data to make better design decisions.


You can connect with team over Skype


We deliver project in tight guidelines


100% Customer Satisfaction


We use agile methodology

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