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Why is Blogging Critical for your eCommerce Website’s Success?

Blogging is critical especially for e-Commerce websites. Not only does it increase your store’s lead generation, it also ensures that you are building your customer base. Adding a blog can bring a lot of benefits for your site; however, most store owners would put up a blog page but not utilize this to grow their business. Here are some reasons why a blog can help your brand to succeed.

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Exposure

A blog is the best way for websites to increase recognition of their brand. Blog posts that are relevant are crawled by search engines faster and would help put the site ahead of its competitors. Search engines, such as Google, value relevant content and would place websites that have active content on top of search results. Did you know that users would only check the first 3 pages of the search query? If you are not on those pages, chances are you are losing potential customers. You can use your blog to target specific keywords that you want to be ranked for or add links that can also improve the standing of your other pages.

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Increase Customer Base

A blog is one way to get in touch with your customers especially if you are halfway across the globe and physical interaction is impossible. By having a blog, you would be able to inform your customers of your new product, answer questions or even share relevant and timely information. Users who enjoy reading your content would come back for more and become loyal customers in the end. A blog also allows you to develop a relationship with your customer and shows that you care for them as well. Many people love to do business and stay loyal to the company that they like and trust.

Once a blog is up and running, it is essential that blog owners should be consistent with their posting. If you are busy and cannot do this, you can hire someone to write the content or make a schedule to write one every week. By posting consistently, you would be able to grow your company’s presence and gain audience over time thus allowing you to sell your products easier.

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