How to Build Responsive and SEO Friendly Ecommerce Websites
So, you’re looking into building your own e-Commerce website
? There are some things that you need to keep in mind as you go through the process of constructing the website. Below we’re going to go over the most important parts of building an ecommerce website that’s responsive and SEO friendly.
Select an Appropriate Ecommerce Platform for Your Needs
There are a lot of options, and each one has its plusses and its minuses. In addition, some ecommerce platforms are tailored to certain product types and methods of distribution. So, before you jump on the first ecommerce platform that you come across, take some time to do research. Think about what kinds of products you’re going to be selling and the manner in which you’re going to be distributing them. More than likely, there’s an ecommerce platform out there that will be perfect for your needs.
Hire a Qualified Web Developer, Not Just a Designer
Unless you’re a highly skilled web developer yourself, you’re going to need to hire a web developer with experience and skill. It’s important that you hire a web developer, too, and not just a designer. While a designer will be able to make your website look attractive, a designer typically lacks the necessary technical skill to integrate a website with an established ecommerce platform.
Work With Your Developer on Search Engine Optimization
Part of making a website that’s SEO friendly is in the architecture of the website. Make it clear to the web developer that you’re expecting your website to be SEO friendly, so that whatever SEO strategy you implement later on down the line has a chance to succeed. A site with poor architecture can’t be indexed properly, and this will ruin whatever you decide to do with the content.
Develop a Comprehensive SEO Strategy that’s Specifically Targeted
If you already have some expertise in this area, then you can do it yourself. Otherwise, you should bring in outside help. Try to locate a marketing firm that has extensive experience with generating SEO content, and have them work with you on product and category descriptions. When hiring this firm, try to find one that has outside-of-the-box solutions. Stuffing your content with obvious keywords can work against you. Find a firm that can help you design and implement an Search Engine Optimization technique
that’s targeted at the customers you wish to get.
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