Now more than ever, restaurant owners should take advantage of mobile applications to help them improve & grow their business. Thanks to popular social networking sites, people from different places are able to share with others their favorite restaurants, cuisines to popular sites such as FourSquare, Pinterest, Instagram as well as make online reservations and book a table via OpenTable.
As customers and clients become more tech-savvy, it is necessary for restaurant owners to embrace technology and use it to their advantage. Plenty of data can be mined by owners from different social media channels to help them reach their target market. Facebook and Twitter are just two of the most powerful social channels for owners to broadcast and establish their particular brands. They can also make use of Groupon or Yelp to increase their sales through marketing.
Benefits of Mobile Apps
One of the benefits of integrating mobile apps is the convenience it provides to the customers. There was a time when customers had to wait in line to pay their bills through debit machines or credit card terminals.
This is not only inefficient but also time-consuming. Nowadays, native apps allow customers to use their mobile devices to pay for services making for a faster and smooth transaction. By integrating mobile apps to the restaurant’s POS, restaurants are able to charge the customer’s credit card via mobile devices or gadgets such as an iPad or iPhone.
Mobile applications are not only available for customers as owners can also use the apps to improve their business efficiency. Through mobile applications, business owners can now monitor their inventory and sales reports through their devices. Additionally, since these apps are usually integrated with cloud-based servers, clients do not have to worry about data security, loss, or theft.
Compared to investing in exclusive custom inventory management software, mobile applications are more affordable and setup is easy as it only needs an internet connection as well as a compatible smart device to work.
Summary
Eating out has come a long way and restaurants who are interested in retaining their customers and increasing their base should focus on the quality of the food and beverage that they serve. By using mobile apps such as Breadcrumb, iOrderCloud, or Square, owners no longer have to worry about the back-end processes and are able to focus more on serving their clients and their needs.
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