Real Estate Web Design Techniques: Secrets You Need To Know To Take Your Business To The Next Level

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7 Web Design Techniques For Realtors

1. MLS Advantage for Real Estate Web Design

To keep clients on your real estate website, offer MLS listings through an IDX (Internet Data Exchange) feed. This service, which may involve a monthly fee, provides real-time property information and can reduce client churn. Integration can be complex due to local Realtor board restrictions, but IDX feeds simplify the process.

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2. RETS (Real Estate Transaction Standard)

RETS is a protocol by the National Association of Realtors that standardizes MLS data formats. It allows agents with IDX access to quickly and accurately download MLS data for their websites. Using RETS and its query language, DMQL, agents can regularly update listings, ensuring users see the most current information.

3. Use The Google Maps API On Your Real Estate Web Design

Google API can be used to implement Google Maps within your  real estate web design, allowing visitors to browse and search your listings using all the features they’ve come to love from Google Maps.

If you want to go the extra mile, you can also use the Google Maps API to build a mobile app for your real estate business. The API is available in native Android and iOS versions as well as a cross-platform JavaScript option.

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4. Social Media For Real Estate Web Design

Social media is crucial for real estate, with 91% of agents using it for business. Key uses include building relationships (70%), marketing (64%), and prospecting (43%). To enhance your strategy, consider incorporating Realtor quotes and testimonials to build trust and boost engagement.

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Optimize Real Estate Facebook Posts and Ads for Realtors

Adding a real estate blog to your website helps capture leads and improve SEO. By creating and linking neighborhood pages in your blog posts, you boost your site’s visibility with fresh, high-quality content.

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Create a blog

Realtors should post engaging content on Facebook to attract leads and avoid boring their audience. Try these ideas: real estate tips, local business highlights, giveaways, and testimonials. Remember, focus on building relationships rather than overtly selling, as social media is about long-term engagement.

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E-mail Marketing

Email marketing offers high ROI and is essential for businesses. A regular email newsletter keeps you connected with subscribers, providing updates or offers to maintain engagement.

Capturing your followers’ emails is important because

Email marketing offers a personal touch, letting you track who engages with your content. An email list provides lifelong communication with your audience and boosts revenue through direct promotions and affiliate income.

Build Your Brand With A Professional Image

No one promotes you better than yourself. To stand out online, use effective marketing strategies and focus on a niche. Secure fitting domain names, create a compelling tagline and logo, and cross-promote across all platforms. Make your marketing professional, exciting, and memorable to elevate your presence in the real estate industry.

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What Customers Want The Most From A Real Estate Web Design?

To win buyers’ trust, your website should feature educational content on mortgages, a mortgage calculator, detailed property listings, and virtual tours. Include a printable guide for first-time buyers and highlight local market trends to engage visitors and stand out from the competition.

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A Final Note

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When a person decides to start the research for purchasing a home, some may go online first to peruse their local market and see what is currently available. It is a perfect opportunity to win their trust and grab the sale.


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