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Five ways to Optimize Mobile Website Performance

As many as half of smartphone and tablet users experience hiccups when it comes to web optimization on their handheld devices, a recent research says. Similarly, more than one million users globally use these devices for browsing and other online activities, making mobile optimization of your website central to your sites ratings, popularity and viewership. Problems like slow loading time, poor design features simply means death for your online business. Here are few important and simple ways to optimize your mobile website that ensure fast loading, efficiency and high performance.

mobile website

1. Simplicity: Simplicity in design, aesthetic look up and clean architecture are must have's for your mobile website. Optimizing speed is more about including what's required on your site, and adding just that. Heavier; messy the look up, poor will be the user experience and greater be the loading time. Hence:

  • Optimize multimedia for mobile standard settings.

  • Minimize client side processing.

  • Use JS and CSS for clean and interactive design.

2. Divide and Conquer: Split your sites content into multiple pages, allowing users to browse through site in a systematic way. Present what's required and where it is required. Use optimized images, and use minimum redirects throughout.

3. Use different tap targets for different resolutions: With the abundance of screen resolutions in market, make sure you have respective designs for different resolutions. Smaller touch targets entails multiple errors, since users try to fingertip over and over to hit target accurately, while each wrong target may lead them to other pages. Hence you should design target space as per device resolutions and vice versa.

HTML5 responsive website

4. Navigation: Most websites optimization service provider, avoiding over work and sacrificing user experience tend to go for almost same visual design for mobile version; this however, is a grave mistake at times. Site menu should be ideal for mobile layout. Number of pages might increase, but user's interactions will be much better. Similarly, place onscreen navigation buttons where most visible.

5. Forms: Instead of using traditional form field elements mainly text boxes to integrate forms, exploit different platform's form elements including sliders, widgets, field zooms, pop ups, checkboxes, select lists and other to ensure user friendly form, those are much easier to work with on mobile screens.

mobile optimized website

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