Five Ways to Optimize Mobile Website Performance
As many as half of smartphone and tablet users experience hiccups when it comes to web optimization & mobile website performance on their handheld devices, recent research says. Similarly, more than one million users globally use these devices for browsing and other online activities, making mobile optimization of your website central to your site’s ratings, popularity, and viewership. Problems like slow loading time, poor design features simply mean death for your online business. Here are a few important and simple ways to optimize your mobile website performance that ensure fast loading, efficiency, and high functionality.
1. Simplicity: Simplicity in design, aesthetic look up and clean architecture are must have’s for your mobile website design. Optimizing speed is more about including what’s required on your site, and adding just that. Heavier; messy the lookup, poor will be the user experience and greater be the loading time. Hence:
- Optimize multimedia for mobile standard settings.
- Minimize client side processing.
- Use JS and CSS for clean and interactive design.
2. Divide and Conquer: Split your site’s content into multiple pages, allowing users to browse through the site in a systematic way. Present what’s required and where it is required. Use optimized images, and use minimum redirects throughout.
3. Use different tap targets for different resolutions: With the abundance of screen resolutions in the market, make sure you have respective designs for different resolutions. Smaller touch targets entail multiple errors since users try to fingertip over and over to hit the target accurately, while each wrong target may lead them to other pages. Hence you should design target space as per device resolutions and vice versa.
4. Navigation: Most websites optimization service providers, avoiding overwork and sacrificing user experience tend to go for almost the same visual design for mobile version; this, however, is a grave mistake at times. The responsive web design is ideal for the mobile layout that enhances the user experience. The number of pages might increase, but the user’s interactions will be much better. Similarly, place onscreen navigation buttons were most visible.
5.Forms: Instead of using traditional form field elements mainly text boxes to integrate forms, exploit different platform’s form elements including sliders, widgets, field zooms, pop-ups, checkboxes, select lists, and other to ensure user-friendly form, those are much easier to work with on mobile screens.
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