Mobile App Development and Marketing Mistakes
Marketing a mobile application requires strategies that are different than the traditional method of marketing an app. However, some of the common mistakes an app marketer make are to rely on traditional advertising agencies or marketing firms that may not have specialized skills and expertise in the relevant field that are unique to mobile app marketing.
From an advertiser’s perspective, it has been found by most successful app marketers that it is always beneficial to rely on an outside partner who specializes in mobile app marketing and who only creates strategies in the interests of the advertisers.
One would be amazed to know there are several apps launched each day without an effective brand plan. Optimizing an app’s landing page correctly can significantly improve the performance of any mobile app marketing that will need a little bit of time investment. For iOS app development, the organic search visibility can be improved by using all possible keywords in the app title. For Android apps, in order to improve your search results, you need to make sure the landing page contains all possible keywords and track referrer search information.
Optimizing a rightful category selection, designing of banner advertisements specifically for mobile and not for desktop computers, and making sure you have the foundation of positive reviews can also help go a long way that ensures your mobile app branding is as polished as possible.
So the bottom line is app marketers and developers need to execute a planned strategy before working on any marketing strategy. One should not stay away from app store optimization at any level. Also, one must not forget to do the due diligence for a mobile app keeping the user requirement at the forefront while developing and marketing the app reaping the full benefit for the investment made.