Mobile Responsive Web Design: Apart from utilities, games, and other software applications, dedicated web developers, while developing applications, also have to target smartphones and handheld devices with varied screen sizes. It has led to the paradigm of responsive design, a design that responds to changing screen sizes of clients’ devices. The term mobile responsive web design is given to the idea of developing and designing websites that work on any device by changing their layout automatically. Responsive web design was coined by Ethan Marcotte and it actually means one website which can be implemented across multiple devices. He also wrote a book, which became very popular, named A Book Apart – Responsive Web Design.
Why Is Responsive Web Design Important?
In the past, it was only desktop computers that everyone used. So there was no need for designers to work on responsive web design. Since the inception of laptops, tablets, and smartphones, mobile responsive web design came into the picture for effortless browsing. Web designers have to design websites such that the information is distinctly visible in varying screen sizes and screen resolutions to the users. Mobile Responsive web design is critical from a business point of view because it allows the users to visit your website from any device they have, thus increasing the traffic on your website.
Important Features of Responsive Web Design
There are a lot of features required for achieving a perfect responsive web design. One has to admit that having a single website that works well on any device or screen size is a brilliant deal. It will not only lessen one’s efforts but will also help you to increase a lot of traffic on your website. In this way, you will earn much more from your website.
Less Effort With Responsive Web Design
Instead of uploading information on different versions of your site, responsive web design enables you to do this difficult task at once. Hence, saving your effort, time, energy, and money which you can utilize to focus on other considerable tasks and increase your productivity.
Responsive Web delivers Better User Experience
A responsive web design will offer an outstanding and smooth user experience regardless of the devices they are using. A responsive website adjusts automatically to the size of the device’s screen, and hence the user doesn’t have to browse through multiple pages to find the desired information. A responsive website gives a trouble-free and optimized experience to visitors on all devices.
Mobile-friendliness Assists Search Engine Optimization
The mobile-friendliness of a website is a crucial factor in the search engines rankings. It is pertinent to note that search engines, especially, Google will show responsive websites at the top of their search results. Almost 80% of the users visit the first page results, and hence, to increase the website traffic, leads, and sales, responsive web services are a must. Keyideas is a one-stop, Search Engine Marketing Agency that helps businesses to get top ranking and gain success in this digital world.
No Redirects Involved
Redirecting might ward the visitors off from your site forever. One of the prime benefits of responsive web design is that it does not involve redirects. It simply means that you won’t have to take care of redirecting your visitors to the information they seek.
Responsive Web Calls For Lesser Maintenance
You increase your workload by developing several websites for different devices. The fact is you have to maintain all of them in addition to keeping them updated. Conversely, if you have a responsive web design, you need to maintain only one website. Responsive Web Design allows you to manage one whole website with a single set of hypertext links, thus reducing the time spent on maintaining your website.
More Business and Higher Conversation
A huge number of visitors come to your site through smartphones, tablets, and iPads. For an online business selling goods and services, responsive web design will raise conversions. While browsing a website, if it behaves as per the users’ preference, they are likely to stay longer. This user-friendly behavior of the website will lead to higher conversion rates.
Easier Analytics Reporting
Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Having a single responsive site greatly simplifies the monitoring process of tracking users. Several Analytical tools now cater to responsive websites by condensing tracking and analytics into a single report so that you can see how your website content is performing on different devices.
Understanding the Elements of Responsive Web Design
A website needs to have the basic three elements to become ” responsive.” The key elements of a responsive web design, as stated by the famous Web designer/developer Ethan Marcotte are as follows:
- The site must be built with a fluid grid base.
- Flexible images should be incorporated.
- Distinct views must be enabled in different contexts through media queries.
The Future Benefits of Responsive Web Design
As the number of devices in the market is growing exponentially, the study of responsive web design is becoming more complex. Thus, it observed that responsive web design has numerous features, proving beneficial for web developers and web designers. Responsive web design allows you to stay ahead of the trend. It will not only lessen your efforts but will also help you to increase a lot of traffic on your website. Responsive web design will continue to flourish as it saves your time and money and enables you to access the content in an understandable form. With the exploding increase in tablet and smartphone sales, responsive design is the key to keep you ahead of your competitors!