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Important Features of a Responsive Web Design

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With the advent of smartphones and handheld devices, traditional software development paradigms have changed. Apart from utilities, games and other software applications, dedicated web developers, while developing applications, also have to target smartphones and handheld devices with varied screen sizes. This has led to the paradigm of responsive web design which is nothing but a design which responds to changing screen sizes of clients’ devices. The term responsive web design is given to the idea of developing and designing websites that work on any device by changing its layout automatically. Responsive web design was coined by Ethan Marcotte and it actually means one website which can be implemented across multiple devices.

Why is Responsive Web Design Important?

In the past, it was only desktop computers which everyone used. So it was not important for designers to work on responsive web design. Then laptops, tablets, and smartphones were introduced. Thus responsive web design came into picture helping users to browse the web easily. Web designers have to design websites such that information is visible in different screen sizes and different screen resolutions to the users. Responsive web design is important from a business point of view because it allows the users to visit your website from any device they have, thus increasing the traffic on your website.

Important Features of Responsive Web Design

There are a lot of features for perfect responsive web design which are helpful for everyone. This article throws light on some of the most important features of responsive web designs.

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Less Effort with Responsive Web Design

Instead of uploading information on different versions of your site, responsive web design enables you to do this difficult task only once. This will definitely save a lot of time, energy and money which you otherwise would have spent on developing a different website for different devices.

Better User Experience

A good responsive design will offer outstandingly smooth user experience to visitors regardless of the devices they are using. A responsive website adjusts automatically to the size of device’s screen and the user doesn’t have to browse through multiple pages to find what he is looking for. A good responsive web design gives users a very smooth and optimized experience on the device.

A responsive website adjusts automatically to the size of device’s screen and the user doesn’t have to browse through multiple pages to find what he is looking for. A good responsive web design gives users a very smooth and optimized experience on the device.

Search Engine Optimization

Search engines are getting smarter with the every passing day and they can very easily determine the connection of desktop websites with their mobile versions. It is pertinent to note that search engines especially Google will show responsive websites at the top of their search results.

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No Redirects Involved

One of the biggest benefits of responsive web design is that it does not involve redirects. It simply means that you won’t have to take care of redirecting your visitors to the information they really seek which might even ward them off from your site forever.

Less Maintenance

You definitely increase your workload by developing different websites for different devices. In fact, you have to maintain all of them in addition to keeping them updated. Conversely, you have to maintain only one website provided it is a responsive one. Responsive Design allows you to manage one website with a single set of hypertext links; therefore reducing the time spent in maintaining your website.

More Business and Higher Conversation

A huge number of visitors come to your site through smartphones, tablets, and iPads. For an online business selling goods and services, responsive design will raise the conversions. During the search, if the website behaves as per the user’s preference then this will let them stay on the website. This user-friendly behavior of the website will lead to higher conversion rates.

Easier Analytics Reporting

Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Having a single responsive site greatly simplifies the monitoring process of tracking users. Several Analytical tools now cater to responsive websites by condensing tracking and analytics into a single report so that you can see how your website content is performing on different devices.

The Future Benefits of Responsive Web Design

As the number of devices in the market continues to grow exponentially, the study of responsive design will become more complex. Thus it has been seen that responsive web design has lots of features that are very beneficial for web developers or web designers. A single website can be used on any device or any screen size. It will not only lessen your efforts but will also help you to increase a lot of traffic on your website. Responsive web design will continue to grow as it saves you time, it saves you money and it enables users to access the content the way they love. With the increase in tablet sales and smartphone device use exploding - responsive design is the key to keep you ahead of your competitors!