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6 Rules from the Dads Who Make Apps

With the mobile app ecosystem is flourishing, the chances of getting lost in the crowd of 1.5 million apps is more likely. To get into the top mobile app list in the US, one either needs a huge marketing budget or an app that is extremely viral. A countless number of people dream of developing software products. Apps are definitely easier to distribute than hardware and adoption can take place almost overnight and so can the growth of the company. In today’s time, mobile apps have become so important that every organization needs mobile application development services for their respective business areas. In a mobile-first world with everything at your fingertips, the way consumers engage with businesses has forever changed.

On an average day, more than 130 apps are uploaded to the iTunes store, most of these by smaller ventures angling for attention in a marketplace already teeming with competition.

Custom mobile application development company

Besides, an average app has pretty bad retention metrics. Andrew Chen, a Silicon Valley-based entrepreneur, believes that the average app loses 77% of its daily mobile users within the first three days of launch. This is in spite of the fact that today’s mobile application development tools enable developers to implement new features efficiently keeping in mind the changing trends. A great concept can attract customers to download the app but a great design can retain the existing users. Here are six tips you can implement today to get more downloads and retain users.

#1 There is no Harm in Keeping the App Simple

Robinhood, a popular investment app that allows one to buy and sell stocks quickly - is one of the winners of the Apple Design Awards 2015 Worldwide Developers Conference. The app bagged this award for a clean, content-centric design, and beautiful layout that nicely balances app branding and iOS design conventions. Jared M. Spool, an expert on the subjects of usability, software, design, and research, wrote an interesting post called – Great Designs Should Be Experienced and Not Seen.

Jared mentions, "The better the design, the more invisible it becomes. It's like an air conditioner in a conference room. Nobody ever interrupts our meetings to tell us how comfortable the temperature is. We only notice the conference room temperature when it is too cold or too hot. But when it's working perfectly, it becomes invisible."

So when you think about adding a new feature or element to your interface, ask the question – Does the user really need this? This, in turn, would help to keep your app simple. When it comes to mobile application development, the design can matter as much as the app's functionality.

#2 Draw or Even Write your Prototype, but do it

Having a well-thought-out user flow should be ready to go before the designs begin; this would help to make mobile application development process efficient and trouble-free. But still, most of the developers try to skip this important step. Jonas Downey, Designer at Basecamp, wrote - A quick way to measure a designer’s maturity is to watch what they do at the beginning of a project. Seasoned designers know using Photoshop can be distracting, so they might start by doing research or drawing in a paper sketchbook instead. Even the simplest of the applications should have a well-considered flowchart in place to help ensure a logical and reasonable navigational structure. The prototype can be done on paper so you can start understanding how users flow between content and actions.

#3 Animations is the Basis of Effective Interaction Design

Using animations or videos to highlight a particular feature within an app has become a trend; this is because users are more naturally programmed to take notice of moving objects more. It was rightly said by a user - after using a well-crafted app that employs thoughtful transitions and animations, he felt disappointed when other apps did not put in the same effort. The bar is raised when the users use a product that sweats the details. The cross platform app development should be such that the animation of the elements adds value to the navigation of the site.

#4 Winklevoss or Zuckerberg Facebook Chapter

At the initial phase, Winklevoss faced a choice: Should he hire someone to develop his idea? Or should he learn to do the core code himself? I realized Zuckerberg was crucial to coding the early versions of Facebook. Bill Gates wrote core components for Microsoft's early software. In health care, Judy Faulkner, the CEO of Epic Systems, wrote the core code. Many successful CEOs were core to building key pieces of their company's technology; maybe that's a key factor in their success. Some people believe that to keep one’s ideas under wrap, learning coding is the best option. Creating a prototype would actually drive one to learn complex coding skills. Most of the companies’ approach to mobile application development is based on the idea that “user experience” is everything.

#5 Determine Pricing for Your App

There are a couple of different approaches to determine the prices of the mobile apps. Firstly one can make a market survey using Google Survey, which allows sending out surveys at low cost. The survey said some were willing to pay $3.99 for an app while others were willing to pay $4.99 for a particular app; unfortunately, there was no classic price curve. So these surveys did not really work. The company’s goal generally is to set a price that allows one to create a business that will enable one to add more features. The goal is to eventually make the basic app free so that every kid can have it, which means one needs to develop other ways to generate revenue to build a sustainable business. That's the ultimate goal. There are several factors that will determine the app price like app platform, functionality, design, and mobile app development. For potential app users there is a gigantic difference between $0.00 and $0.99, hence you can monetize your app with in-app purchase.

#6 Navigate Smoothly Don’t Ask Users to Dig out Information

Navigation is one of the most important features of any mobile app and simple navigation is loved by most mobile users. Here is a great tip for creating navigational bars - Take examples from Apple and Google in how to do your navigation. Navigating an app should be aesthetically pleasing, but not at the expense of functionality and intuitiveness. Jacob Cass, a graphic designer, says, “Do well to make it easy for your visitors and consumers to find the content, information or service they’re looking for. With simple navigation will come smooth, uninterrupted, relaxing, and friendly end-user experience. The mobile application development should be such that a smooth navigation should be impressive to make the app very useful. Ryan adds, “Another thing to pay attention to is making sure that key functional screens are close to the top rather than getting buried beneath multiple levels of navigational elements.


One actually needs to develop a successful mobile strategy in today's application economy. Develop a strategy featuring applications that will make user's life a lot easier. Most of the companies offer advanced mobile application development services for its clients to build a feature-rich app. Because every business today has an app, it is important that your stand out in terms of functionality, usability, and operational convenience. In other words, to make your app stand out, knowing your users is the most critical thing. Without that knowledge, it is very difficult to create an excellent product. And with a great product, it is practically impossible to retain users – no matter how smart or creative your marketing is.