10 Ways To Get Your Business Noticed – Fast and Famous
In today's competitive business marketplace, it's hard to get your business noticed especially when you are just starting. If you have vision to get popular and famous faster or to become an expert in the field of Software and Application development, the first thing you must do is get your company noticed. It's hard to get people to pay attention to new business ventures when there are already many well-established companies that are serving the needs of the people. If someone has got a proven list of tactics ready at their disposal, then it might not be as difficult getting noticed.
First off, take a stand and make your voice heard. Identify some of the pressing issues or topics and speak out, don't be afraid to take passionate stance on these issues. When you stand behind your message and goals of your company, people definitely will notice. Focus on a niche market and find what is missing to focus on that. You cannot be everything to every customer from the beginning, start small but at the same time think big.
Tips to get noticed and popular.
Build a relationship with the media.
Instead of mass emailing your story to members of the media, pinpoint the key influencers at the publications, online channels, TV shows and Radio Stations you want to target and start a friendly conversation without pitching them initially. Social media is a great way to communicate with journalists and producers in a non-threatening way. Comment on their tweets and posts and build a relationship before pitching them your story.
Tie into a headline news story.
One of the easiest ways to get media attention is to tie into a local or national story. Think of ways your business can piggyback on a major news story. For example, a local attorney weighs in a criminal trial that is headline news. Become the expert the media can turn to when there is breaking news in your field.
Master the art of winning pitches.
Keep your pitch short and to the point. Think of your pitch as the "60 second commercial" you use when net-working. It should grab attention instantly and be memorable. The same goes for your media pitch. Get them interested enough so they want to hear more.
Write a captivating press release.
Headlines are key when it comes to press releases. They should be relevant to your story, compelling and draw the reader in. the first paragraph needs to cover the who, what, when, where and why of your story. Most reporters have short attention spans and will not read further if you don't draw them in the beginning.
Use this Press Release Rule: "Fax, call and mail instead of only email".
Most people send press releases by emails now days. Stand out and be different by sending a fax, making a call or even sending it the old fashion way via snail mail. Make sure to be creative though and include a sample of your product or some other attention getting item so your release is not tossed in the garbage.
Ask for Reviews.
A great way to get fast media attention is to get reviews for your products or services from your customers. You can request your clients to write reviews for the services he/she has been offered and their experiences. More and more positive reviews really help in getting noticed faster. This can be done with most of the products or services.
Write and submit op-ed.
You have an opinion about an issue that is important information that people need to know. For example, you are a best software development Service provider
and you want to share some latest updates or malicious attack on internet that may affect most of the websites and online businesses. Such sharing may increase your popularity and credibility on the internet as a genuine provider.
Release a poll or survey.
The press loves surveys and polls. Survey your customers and clients using a service like Survey Monkey and turn the data into a press release.
Hold a press conference.
Do you have a grand opening or other interesting news to share? Announce a press conference and invite members to the media to hear your announcement.
Send out photos and videos.
Capture attention by sending out a creative visual or short video clip. Sending out a photo or video of you and your employees doing something unusual is a great way to garner interest in your business.
KEYIDEAS, followed the above mantras in their journey to success.