Project Overview
If your professional hair product website runs on Magento and your team spends more time fighting platform limitations than managing your product catalog, the decision to migrate to Shopify determines whether your store grows or stagnates. SSS Hair, founded in 2003 as Sydney Salon Supplies by multi-award-winning hairstylist Anthony Nader and business partner David Shaw, operated on Magento while scaling a professional-grade catalog accumulated across 23 years of Australian salon supply partnerships, all while growing alongside the award-winning RAW Anthony Nader salon in Surry Hills.
Magento’s total cost of ownership compounds as a store grows. Hosting, developer maintenance, extension licensing, and security patching consume budget that should fund catalog expansion and customer acquisition. For SSS Hair, which stocks professional brands including ghd, Wella, Parlux, Mason Pearson, YS Park, K18, WetBrush, Brasil Cacau, American Crew, and Wahl alongside its own private label range, the Magento architecture required custom developer work for every meaningful change to brand pages, shipping rules, and the product attribute sets that power its professional versus consumer catalog structure.
The eBay channel integration added a further layer of complexity. SSS Hair has operated an eBay store since 2003, predating its own website, and that channel required consistent product data, stock levels, and pricing synchronized from the main catalog without manual re-entry. On Magento, maintaining bidirectional inventory accuracy between the website and eBay depended on third-party connectors with inconsistent update cycles. Oversell events during peak demand periods, particularly for high-velocity ghd and Parlux lines, created fulfillment failures and negative feedback that directly damaged the store’s eBay seller metrics and rankings.
The AU$75 free shipping threshold and Surry Hills click and collect option required Magento cart rule logic and fulfilment routing that needed developer involvement for every change. The RAW Hair Care Group’s ambition to extend SSS Hair’s reach while maintaining the brand equity that Anthony Nader’s industry profile provides required a platform giving the internal team direct control over promotions, brand pages, and catalog updates without external development dependency slowing every operational decision the business needed to execute quickly in a competitive Australian professional hair market.
Our Solution
Keyideas executed salon e-commerce website design for the SSS Hair migration from Magento to Shopify with full data preservation across the product catalog, customer accounts, and order history, mapping all existing URL structures to prevent any loss of the domain authority SSS Hair had built across 23 years of e-commerce operation. The product attribute model was restructured in Shopify’s metafield architecture to replicate the technical specification fields that professional buyers rely on, including wattage, heat settings, airflow speed, and voltage for electrical tools, and concentration and compatibility fields for treatment products.
The eBay channel integration was rebuilt using a Shopify-native connector with webhook-driven bidirectional inventory synchronization, replacing the batch-update model that caused oversell events on Magento. When a unit sells through eBay, Shopify inventory decrements in real time. When stock is received and updated in Shopify, the eBay listing quantity reflects the change without manual intervention. This architecture eliminated the oversell conditions that generated negative seller feedback, restored the store’s eBay performance metrics, and allowed the SSS Hair team to manage a single inventory source rather than reconciling two systems.
Brand landing pages for ghd, Wella, K18, Parlux, and the SSS Hair private label were rebuilt in Shopify as editorially rich brand hubs with curated product displays, professional credential content, and a filter toggle letting trade buyers exclude consumer-packaged bundles from their browsing session. The Olaplex page surfaces the step-numbered product system so salon professionals can navigate directly to their restock SKU without scanning a generic grid. Each brand page is fully editable by the SSS Hair team through Shopify’s theme editor without developer involvement for routine content updates.
The AU$75 free shipping threshold was implemented as a Shopify cart rule surfacing a real-time progress indicator in the cart drawer showing customers exactly how much more they need to add before qualifying for free delivery. The click and collect workflow routes Surry Hills pickup orders to a separate fulfilment queue, distinguishing them from standard courier dispatch orders without manual staff allocation per order. Post-migration, the SSS Hair team manages promotions, shipping rules, and brand page updates directly, removing the developer dependency that had constrained operational agility on Magento.
