Performance Marketing Executive

Manage and optimize Google Ads and Meta Ads campaigns for ecommerce, jewelry, fashion, retail, and home improvement businesses, focusing on conversions, ROAS, and revenue growth.

Key Responsibilities

Plan, launch, and optimize Google Ads and Meta Ads campaigns.
Manage Search, Shopping, Performance Max, Display, YouTube, Facebook, and Instagram campaigns.
Optimize ROAS, CPA, CAC, conversion rates, and revenue performance.
Manage campaign budgets, bidding strategies, audience segmentation, and creative testing.
Implement GA4, Google Tag Manager, Meta Pixel, and Conversion API tracking.
Configure conversion events, ecommerce tracking, and attribution measurement.
Analyze campaign performance, landing pages, funnels, and customer acquisition data.
Optimize Google Merchant Center feeds and ecommerce product campaigns.
Conduct A/B tests on ad creatives, messaging, audiences, and landing pages.
Collaborate with design, content, and development teams on campaign performance.
Build performance dashboards and deliver actionable campaign reports.
Identify scaling opportunities through data analysis and continuous experimentation.

What You Bring to the Table

Proven experience managing Google Ads and Meta Ads campaigns.
Experience with ecommerce, jewelry, fashion, retail, or home improvement campaigns preferred.
Strong knowledge of GA4, Google Tag Manager, Meta Pixel, and Conversion API.
Practical experience with Google Merchant Center and ecommerce conversion tracking.
Understanding of ROAS, CAC, CPA, LTV, attribution, and funnel optimization.
Proficiency in Google Ads Editor, Looker Studio, and campaign analytics tools.
Ability to manage budgets, interpret performance data, and improve campaign profitability.
Strong analytical thinking, reporting, and cross-functional collaboration skills.