Pieces of Bad Advice You Should Ignore for Your Mobile App to Succeed
Mobile application development
advice is plentiful. However, not all of that advice is good. In fact, much of it is bad. According to Shreyes Kejariwal, the following 10 pieces of advice should be ignored if you want your business app to succeed.
1. Always Use Best Practices
While there are many guidelines available for developing a mobile app and it might seem wise to adhere to these guidelines or best practices, if you follow the general trend, you risk developing an app that is just like everyone else’s. If you have innovative ideas that seem to go against best practices, try them anyway. That will set your mobile app apart from the competition and may appeal to customers.
2. Conduct Market Research First
Conducting market research prior to developing your app might leave you with few answers and more questions. Consumers do not necessarily know what they want in a new mobile app. Even when they do, they might not know how to best articulate exactly what it is they want in an app. You can often accomplish more by developing an initial version of your app, let people try it, then take their feedback to improve version two of the app.
3. Create a Business Plan
Creating a business plan is important when getting a new business off the ground, but it is not necessary for developing an app. Chances are, if you have an existing business that would benefit from offering a mobile app, then you probably already have a plan for your business. You do not need a separate one for the app. Things do not always go according to plan anyhow, and it is likely that your app will go through several different versions. There is no reason to develop a business plan for each version of your app.
4. Build for Two Platforms Simultaneously
Many “experts” recommend creating an app that is immediately available on both iOS or Android smartphones and tablets. This is not necessary. Start on one platform. There are plenty of potential customers on either one. Test your app on those customers. Later, when your business is ready, you can develop the same app for the other platform.
5. Patent Your App
It might be tempting to patent your app right away to protect your intellectual property, but you could be getting ahead of yourself. Focus on developing a solid app. If it is successful, then consider patenting it later.
6. You Should Charge for Your App
You could charge users to download your business app but that will deter a lot of potential customers. Consider offering the app for free and make sure users stand to gain something from using it. This is the best way to turn app users into paying customers.
7. Worry About Design Later
When you are in a rush to put out an app, it can be easy to overlook design elements. However, design is critical. The mobile application design
must be easy to use. If the design is not right the first time, users might not be interested in downloading improved versions later on, and you risk losing customers.
8. Sound Is Not Important
Sound might seem like a minor aspect of your company’s mobile app. However, incorporating different sound elements as users navigate through the app can enhance user experience.
9. Your Icon Does not Matter
Do not ignore the icon for your business app. In this case, looks do matter. Take some time to design a visually appealing icon that complements your brand. In many cases, this icon will be the first impression potential customers have of your business and it is something they will see every day on their smartphone.
10. A Simple App Is Unappealing
It might seem like the more your app can do, the more appealing it will be. Apps that seem to do everything can be overwhelming and might turn off some users. They might even be too complicated to use. Keep it simple. Determine the main focus of your app and stick to it.
Mobile apps are everywhere and it is clear that your business needs one to remain competitive. Projections are that within a few years approximately 5.6 billion Americans will have smartphones. What better way to connect with all those potential customers than through your business app? Just remember there is as much good advice out there as there is bad, and you will be on your way to building a successful business app.