20 Feb, 20196 mins read
Essential Tips for Jewelry Website Design and Marketing
You might have the most fashionable and attractive jewelry pieces for sale at your shop, but you might not necessarily have the best jewelry web design on hand to help you convey those details. You’ll have to find a sensible solution that assists you with your jewelry website design and jewelry marketing needs.
The emphasis is on designing a jewelry website that gives the customer several options to filter out the products. You can create a new website that features multiple sections and covers a range of products of the customers’ interests. It includes helping people find specific types of products, hence improving visitor engagement.
Your design should include sections that you organize through a site map. You can produce a site map that entails how people will move from one segment to another. The map should have enough connections that make it easier for people to find things online without being complicated or causing people to become lost when trying to find items online.
You don’t want to use colors that are too flashy or unusual on your jewelry website. You need to use appealing colors to unveil the natural beauty of the jewelry you have to offer without shading anything.
Light colors are attractive for allowing the deep colors and many sides of your jewelry pieces to shine. Even in jewelry image retouching light colors have vital importance. Dark colors may work if you have jewelry that reflects light well, but you should keep the color from being too intense to where the jewelry is clouded and becomes hard for people to see.
You have to use the best possible keywords when promoting your site. This part of jewelry web design and marketing needs to involve using keywords with the right ideas in mind. You can get your keywords to stay functional by using a few points for producing them well enough:
You can use some jewelry-specific keywords that might be easy for people familiar with the field. These include words like “engagement rings“, “jewelry shop near me”, “wedding rings for women”, etc. But you should also add some general keywords that involve specific products or color features among other points such as solitaire rings or rose gold jewelry. Do not make the content too complex else your readers will be frustrated.
You can also use synonyms for your keywords if desired. “Emerald earrings” can be used alongside “green earrings” or “emerald jewelry”. Use as many synonyms as possible to reach more people who might have different terms for the same products.
The human brain processes images faster than text information. Hence, the appearance and looks can be processed faster – and perhaps make a stronger impression – than the way something reads. Around 90% of online buyers consider pictures to be a crucial element in online purchase. A typical jewelry web design and jewelry marketing plan often involve the use of an elaborate photo. The image could include anything that you wish to sell, including something with a flashy style or a product you want to highlight for the season. A jeweler’s website design also says quite a lot about the level of professionalism that their business will offer. Consumers subconsciously make connections between visual elements, marketing messages, and the way they perceive a business. So if your website looks sloppy and unorganized, they may think of your brand in the same way.
A picture can be ideal provided that you don’t use anything too excessive. You should not use anything too complicated or hard to load up. A website will not be rewarded for being hard to load. You’ll have to keep the download sizes of your images small.
You should also avoid using pictures with plug-ins. Not all phones or computers can handle Flash among other things. The ones that do might need to download updates to Flash or something else, thus wasting a person’s time and reducing that someone’s chances of reading your site. A search engine may struggle with your site too.
Motion graphics like a slideshow or carousel effect can work provided you don’t make those things too complicated:
Part of your marketing endeavor may entail offering a promotion to your customers. An offer could include deals providing a discount for those who leave their email addresses with you. You can give those people special deals while delivering regular information on sales and new products of note.
Offer sensible promotions that will provide you with plenty of details surrounding what you are using. Do not bombard your clients with far too many messages in a short period, or else those people will not feel comfortable with what you are trying to highlight.
You have many things that you can do for your jewelry web design and marketing plans. You’ll need to review your content and recognize where you’re going with your content. The goal here should be to see that your content looks attractive while also featuring a layout that makes your content easy to notice.
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