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6 Reasons to get a Mobile App!

The mobile era is here as the number of mobile users today is greater than the number of desktop users. Enterprises have understood the need to effectively use mobile channels for attracting customers. Many customers now expect a business to have their own dedicated mobile app. In other words having an app helps to build the credibility of the business. The mobile revolution has changed our daily experiences – the way we keep in touch with friends, the way we learn, the way we get news and entertainment and more. Enterprise apps are one of the fastest growing areas of software development agencies.

6 Reasons to get a Mobile App - Hire Mobile App Developer from Keyideas

The choice of the app greatly depends on the cost, usability, required features and the audience it serves. But studies have largely shown that users prefer mobile apps more than mobile websites. Thus having a mobile app becomes quite necessary. Today’s mobile app developers are responsible for building best-in-class mobile apps with customized features. Businesses need to harness this growing market segment and can hire mobile app developers to work on the app. Here are 6 amazing reasons to get a mobile app:

1.

Apps increase Customer Engagement


: An amazing 83% of the users begin their day by looking at their smartphones and using different apps. Mobile apps receive higher levels of engagement – several times higher than a mobile website. With an intelligently developed and designed mobile app by a mobile application developer, a company can take benefit of this opportunity. The best thing about mobile apps is that it gives companies the power to engage with their customers in real-time.

2.

Increased productivity with apps:


Take advantage of modern technology to increase business effectiveness. A recent survey report showed that half of all enterprise’s productivity would increase by 40% with the use of enterprise apps. Mobile apps can decrease the time taken to complete a task or streamline complicated processes. A piece of software would surely help you to do it faster, cheaper and quicker. Today’s mobile apps help to accomplish tasks in an easier way, with a simple set of interactive features. Mobile apps can help to simplify the day-to-day tasks and companies should hire mobile app developers to get the job done. Mobile apps are a great and handy tool for maximizing productivity and utilizing the resources to the max. Small business owners can use these apps and see their business benefit from it.

3.

Ease of sending Notifications:


For the past decade email has been the most widely used business communication tool. Businesses use emails to reach out to their users. Notifications – push and in-app notifications are both exciting alternatives to communicate with app users in a less spontaneous manner. In-app notifications are received when the user opens the app whereas push notifications are received by the user on his mobile irrespective of the activity he is doing on the mobile device. The ability to send a notification to customers at lightning speed is one of the main reasons, companies want to have a mobile app.

4.

Better customer service and support using apps:


Apps make it simpler and efficient for customers to get in touch with the company. These tools make their lives easier which can be a great reason to develop a mobile app. Digital Federal Credit Union has launched a mobile app called ‘Mobile PC Deposit’ which allows members to deposit a bank cheque using iPhone and Android smartphones. This makes lives of customers easier and is a value-addition to the existing service.

5.

Apps allow ease of use of Mobile Device Features:


Mobile apps have the advantage of utilizing the features of a mobile device like a camera, GPS, contact list, compass etc. Such device features when used within an app, can make the user experience interactive and delightful. Moreover, these features also reduce the efforts one would have to make otherwise. For example, a user filling a bank form might need to submit a photograph and the app uses the camera of the device to capture and submit a photograph. The device features significantly shorten the task performing time and provide convenience to customers.

6.

Apps are very convenient for customers:


Mobile apps are very convenient to use as they are designed with the primary focus on usability. Mobile application developers build custom apps which provide flexibility and can address specific customer needs. Say a retail app can allow customers to quickly place orders by navigating only 3 screens. Through the usefulness of the mobile app, your audience can show their trust and recognition.

At this moment it is worthwhile for every business to invest in mobile application development, to keep them ahead of the competition. The mobile app is a standard component of any business in the future. The choice made today will set the foundation for the future of the business!
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