Features
Number of keyphrases optimized (Less than 1M
results)
Technical website analysis & opportunity report
Keyword research & selection
Keyword mapping to target pages
Title Tags & Meta descriptions
Robots.txt optimization
Google Analytics setup with conversion tracking
Google Analytics traffic analysis
Canonicalization analysis
Setup of website sitemap
Google Webmaster Tools and Bing Webmaster Tools
setup
Google/Bing Webmaster Tools analysis(initial and
ongoing)
Alternate text added to images
Product image optimization
Initial link analysis and disavow
Link redirect audit
Breadcrumb analysis/implementation
Broken link correction (initial)
Domain unification
On-page crawl error correction
Custom 404 error page setup
Product Markup Scheme
Initial copywriting articles or blog posts
(up to
500 words)
Initial copywriting for product
descriptions (up to 150
words)
Ongoing quarterly copywriting for product
descriptions
Quarterly web page freshness updates
Ongoing quarterly keyword ranking
reporting
Ongoing monthly traffic reporting
Ongoing monthly transaction/revenue
reporting
Competitor intelligence report
Internal linking restructuring
Proper URL structure analysis
URL Parameter normalization/exclusions
Header Tags Optimized (ex. H1s)
Duplicate content analysis & correction
Keyword rank checker access (updates
weekly)
Shopping cart funnel analysis and
recommendations
Website usability analysis
Rich snippets optimization
Outreach to online influencers
Initial visitor profile report
A/B Testing of SERP title & description to
improve
clickthrough
Competitor ad spend monitoring
Notification of new reviews (major review
platforms)
Monitor competitors’ search rankings on a
monthly basis
Monitor competitors’ website changes on a
monthly basis
Monitor competitors’ content and add link
on a monthly basis
Integration of blog
Link baiting and content development
Customer review (user generated content)
strategy
Dedicated Internet Marketer
Online Project Management Platform
Website conversion analysis implementation
Initial campaign investment: (Two month
duration)
Progressive monthly
optimization:
(1 year commitment – Subsequent 10 months)
