Rapidly changing business conditions both locally and globally has made it a compulsion for businesses to take advantage of enterprise web applications. Enterprise web applications allow for agile collaboration, information sharing and integration capabilities in the extended enterprise. Examples include Software as a Service (SaaS), Enterprise mashups, composite applications, Web Services, etc.
Business users are increasingly exerting more control over their offerings, portfolio and expect business applications to adjust to the way they work, rather than accept a suboptimal experience. These demands are a result of business user’s experience from Web 2.0 applications. A large shift in enterprise application space is towards enabling business users to independently define behaviors optimized for their business through process flows and metadata, rather than depend on technical personnel and narrow host applications with hardwired logic and service capabilities.
With new influences like AJAX user interfaces, usability, wikis, blogs, composite applications and mashups, enterprise applications today bring (identify and integrate) emerging technologies into the enterprise application space and create innovative and competitive solutions. Enterprise applications are extending the user experience of the social web into this space, exploiting its ability to enhance customer servicing opportunity and build on branding appeal.